Visa partners with top e-wallet apps in Vietnam to facilitate seamless payment experience
05/24/2024
Visa collaborates with MoMo, VNPAY and Zalopay to empower Visa cardholders in making hassle-free purchases at participating small and medium enterprises.
Visa, a world leader in digital payments, announces a new partnership with three of the most popular e-wallets in Vietnam – MoMo, VNPAY and Zalopay – to provide a more convenient payment experience for Visa cardholders at participating small and medium enterprises (SMEs). With this new partnership, Visa cardholders will be able to use their Visa card as a source of funds when making purchases at merchants currently offering payments via the three e-wallets’ QR . This collaboration is poised to drive Vietnam's transition to a cashless society, by offering innovative, contactless, and cashless digital payment solutions benefiting both businesses and consumers.
Vietnam is set to reach 50 million active e-wallets by the end of 2024, a 40% increase from 20231. This growth is driven by the momentum observed in recent years where consumers are drawn to the ease of use, seamless experiences, multi-service offered, security and speed of the transactions. This is in line with recent trends where consumers are increasingly embracing cashless forms of payments in Vietnam. According to Visa’s Consumer Payment Attitudes study 20232, 88% of respondents have attempted to use cashless payments and 62% of Vietnamese consumers use QR to pay, up from 35% in 2021.
Ms. Đặng Tuyết Dung, Visa Country Manager of Vietnam and Laos, said: “Visa is thrilled to be partnering with the top e-wallets in Vietnam to make secure and efficient payment methods available to anyone, anywhere in the country. As Vietnam continues its journey in becoming a cashless society, this success will be driven by SMEs being able to embrace innovation and provide consumers with the latest digital payment solutions. SMEs form a large part of Vietnam’s economy and this collaboration is key in the push for digital and financial inclusion in Vietnam.”
By integrating Visa as a source of funds in Vietnam’s three of the most popular e-wallets, this will benefit both businesses and consumers. For SMEs, this will likely fuel sales, help them expand their customer base, and provide a better customer experience as consumers now have more digital payment options to choose from. Meanwhile, Visa cardholders can also enjoy existing promotions and benefits offered by their banks, such as cashback, discounts, or accruing miles.
Mr. Đỗ Khắc Cường, Vice President, Payment Services Division at MoMo, expressed: “MoMo is delighted to partner with Visa on this innovative product. Through our collaboration, MoMo is able to help Visa rapidly expand its payment acceptance points nationwide, leveraging MoMo's significant advantage in this area. Notably, our 30 million plus users will not only enjoy using their Visa cards for payments and shopping at luxury retail chains, but they will also experience the convenience and security of mobile payments with Visa cards at various family-run shops and stalls. This partnership clearly demonstrates the joint efforts of Visa and MoMo in promoting cashless payments.”
Mr. Nguyễn Hữu Phúc, Deputy General Director of VNPAY, shared: “Driven by the goal of providing customers with convenient and secure services that cater to a diverse range of needs, VNPAY e-wallet has developed a comprehensive ecosystem encompassing payment, shopping, transportation, and entertainment. Notably, the payment feature via VNPAY-QR code has become widely recognized among users. To further enhance payment experience for users, VNPAY has partnered with Visa, enabling Visa cardholders to fully utilize the VNPAY-QR payment method. This collaboration not only encourages customers to shop but also boosts sales for merchants accepting VNPAY-QR.”
Mr. Trần Bá Khôi Nguyên, Chief Financial Officer of Zalopay, highlighted: “In our effort to provide comprehensive solutions, ranging from payment methods to marketing services, we are dedicated to helping businesses grow and enhancing customer experiences, with a particular focus on SMEs. We are continuously expanding our collaborations to support small and medium-sized enterprises in confidently implementing cashless payment methods, ensuring the lowest operational costs while maximizing benefits. Our ultimate goal is to enhance the payment experience for end customers. By facilitating more convenient transactions for Visa cardholders, we aim to promote the adoption of cashless payment solutions at every point of sale across Vietnam.”
Ms. Nguyễn Phương Huyền, Deputy Head of Retail Banking cum Head of Product Development of Sacombank, stated: “Sacombank is currently leading the payment acceptance network in Vietnam thanks to our pioneering efforts in implementing a wide range of modern payment methods that are designed to meet the business needs of enterprises, from online to offline payments, and from chain businesses to small individual businesses. Through this partnership, Sacombank is committed to working alongside Visa and e-wallets to provide customers with the fastest, safest, and most convenient payment experiences for goods and services. At the same time, we help merchants save costs and increase revenue.”
Through collaboration, Visa reaffirms our commitment and efforts to drive digital payment adoption and digital transformation towards an inclusive financial future in Vietnam. Aligned with the government's shared vision and common objectives towards a cashless society, Visa is set to continue its partnership in the annual "Cashless Day" event for the sixth consecutive year. Visa anticipates that Cashless Day will continue to serve as a milestone marking the transition of Vietnam's digital economy, bringing forth more convenient, fast, and secure payment experiences for consumers and businesses alike.
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1 FiinGroup Report, Feb 2024, https://vietnamnet.vn/en/vietnam-to-have-50-million-e-wallets-in-2024-report-2253872.html.
2 The Visa Consumer Payment Attitudes Study was prepared by CLEAR M&C Saatchi in Oct-Nov 2023, surveyed amongst 6,550 consumers in Singapore, Philippines, Malaysia, Indonesia, Thailand, Vietnam, and Cambodia. The study conducted interviews with 1.000 Vietnamese consumers across the country who are working part or full time with a demographic mix that sought to create a representative mix of ages (18-65), genders and income levels.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About MoMo
MoMo is a Vietnamese Fintech unicorn, provides super-app and payment service and is one of the fastest growing and largest fintech apps in the world. Our mission is to improve the lives of Vietnamese people and merchants by using technology to provide superior, simpler and affordable financial solutions and daily services. Our award-winning super app platform is trusted and loved by millions of users and merchants for its ease of use, product design, and compelling ecosystem of partners. MoMo has over 2,000 employees and is headquartered in Ho Chi Minh City with offices in Hanoi and Danang. For further information please visit: www.momo.vn.
About VNPAY
VNPAY partners with over 40 banks and domestic and international payment organizations to develop a wide range of payment services, notably Mobile Banking, Omni Channel for both individuals and businesses, eKYC - Online Customer Identification, Biometric Technology, Soft OTP Authentication Technology and other solutions that cater to the transaction demands of over 40 million customers.VNPAY connects with thousands of businesses and suppliers to build the ecosystem within the Mobile Banking applications and VNPAY E-wallet that fulfills customers' daily needs.Supplying the service to over 250,000 enterprises, VNPAY delivers exemplary payment solutions and services, such as: Online Payment Gateway, VNPAY-QR, VNPAY-POS, VNPAY-SoftPOS, VNPAY B2B, VNPAY- Invoice…
About Zalopay
Zalopay is a leading online payment solutions platform in Vietnam developed by ZION JSC. Zalopay is integrated with various unique features to comprehensively fulfill users’ payment needs in their personal daily and business conveniently and quickly. Zalopay is honored to be the only Vietnamese representative in CNBC's Top 200 Global Fintech Companies ranking for 2023. Zalopay also ranks second in market penetration among e-wallets in Vietnam, according to the Q1 2023 Connected Consumer Report by Decision Lab and the Mobile Marketing Association (MMA) Vietnam. For more detailed information, please visit our website at Zalopay.vn.
About Sacombank
With over 32 years of establishment and development, Sacombank is currently a leading Joint Stock Commercial Bank with 566 branches in Vietnam, Laos, and Cambodia. Sacombank has established and maintains relationships with 9,801 agents of 406 banks in 51 countries and territories. The bank currently serves over 18 million customers, including individuals and businesses from various segments.
With the vision of becoming "Vietnam's and the region's leading multi-functional retail bank", Sacombank has been pioneering in bringing new and different experiences to its millions of customers through: upgrading and innovating product and service systems; investing and cooperating in technology; and improving customer care efficiency, etc. At Sacombank, we are always committed to ensuring that profit targets go hand in hand with sustainable development, internal operational safety, and fulfilling corporate responsibility to customers, partners, the community, and society. For more information, please visit the Sacombank website at Sacombank.com.vn.